Admir Salcinovic co-founded PriceListo to solve a universal consumer problem: the lack of a single reliable source for accurate restaurant menu prices, costs, and trends. His mission is to empower both consumers and businesses with real data-driven insights.
With over a decade of experience in digital strategy and a Bachelor's degree in Computer Science, Admir directs the company's global marketing and growth. He specializes in transforming raw restaurant data and analytics into a seamless and intuitive user experience. His work ensures every visitor can easily check restaurant menu costs, compare a detailed menu with prices, and make informed decisions.
Prior to PriceListo, Admir built a proven track record of entrepreneurial success in the digital publishing world. He demonstrated a sharp ability for market identification by creating, scaling, and successfully selling a portfolio of specialized websites. This experience solidified his expertise in search engine optimization, audience growth, and building valuable digital assets from the ground up, establishing his reputation as a skilled leader in the industry.
While Admir takes pride in these entrepreneurial achievements, he is most driven by the real-world impact of his work. He finds the greatest satisfaction in knowing that PriceListo empowers millions of users, from everyday consumers looking for the best value to business owners seeking critical market intelligence.
Through the successful launch and growth of PriceListo, Admir remains committed to the core mission of leveling the playing field. The platform serves as a powerful resource, providing consumers and businesses alike with the data needed to thrive in a competitive environment.
When not developing growth strategies or analyzing market trends, Admir is at home in Atlanta, Georgia, with his wife and children.
Admir Salcinovic, Co-Founder and Chief Marketing Officer of PriceListo, brings over a decade of extensive experience in website design and implementation. This deep technical expertise forms the foundation of his mission: to make complex restaurant data and analytics accessible and easy for everyone to use. His background is not just in building websites, but also in creating intuitive digital experiences that serve a real purpose for the end-user.
As CMO, Admir directs PriceListo's global marketing and growth strategy. He leverages his hands-on experience in web design to focus heavily on the user experience (UX), ensuring that every visitor can effortlessly find a menu with prices or analyze detailed restaurant menu costs. His work is critical in transforming raw data into a seamless, valuable platform that helps users navigate the complexities of restaurant menu prices with confidence.
Admir's journey into data science began with a practical project focused on the food industry. He initially started small with a website called RestaurantMealPrices, a platform dedicated to providing clear and accessible information on restaurant menu prices.
The success of this initial venture revealed an obvious public demand for transparent pricing data. This experience inspired him to think bigger. He recognized that the principles of collecting, verifying, and presenting restaurant menu costs could be applied to numerous other industries. This realization was the catalyst for expanding his vision from a niche website into the comprehensive, multi-industry data platform that PriceListo is today.
Prior to co-founding PriceListo, Admir’s career was defined by entrepreneurial success in the digital publishing world, where he specialized in identifying market needs and building valuable online platforms to meet them. His professional background is detailed below.
Admir began his career by developing a portfolio of websites focused on the service sector. These initial ventures allowed him to master the fundamentals of web design and content strategy while uncovering a significant consumer demand for transparent pricing information.
A key part of his success involved in-depth market research to identify underserved niches with high potential for growth. This strategic approach allowed him to create websites that catered to specific audiences.
Admir excelled at building organic traffic through advanced search engine optimization (SEO) techniques. He successfully grew the online presence of his digital properties and turned them from new projects into authoritative sources of information that attracted a large user base.
His primary business model involved creating, scaling, and eventually selling these specialized WordPress websites as profitable digital assets.
Admir is currently based in the Atlanta, Georgia metropolitan area, where he lives with his wife and children. He remotely directs PriceListo's global marketing and growth strategies as the company's Chief Marketing Officer.
Admir is originally from Bosnia and Herzegovina. He immigrated to the United States as a child with his family. His background informs his work at PriceListo, contributing to the platform's focus on providing comprehensive and culturally relevant data for both domestic and international audiences.
Yes, the focus of PriceListo is both domestic (USA) and international (worldwide). PriceListo has deep coverage in the United States, but its mission is to provide restaurant data and analytics for a global audience. As Chief Marketing Officer, Admir's role is inherently international, involving the development of growth strategies for numerous markets worldwide. The platform actively collects and analyzes restaurant menu prices from many countries, ensuring the insights and data offered are relevant to users and businesses operating on a global scale.
Admir's expertise in global marketing and data strategy allows PriceListo to serve a wide range of international and domestic markets. The platform's coverage is built to provide comprehensive restaurant data and analytics across several key regions, which are detailed below.
The platform's most extensive and deeply tracked data is concentrated in North America, with comprehensive coverage of restaurant menu prices across the United States and Canada.
PriceListo maintains significant and continuously growing coverage in other markets globally including United Kingdom, Germany, France, Australia, Japan, the Philippines, India, and Brazil.
The platform's reach extends beyond these core areas into other major international regions. There is an active effort to expand data collection in markets across Europe and the Asia-Pacific, reflecting the company's commitment to providing a truly global resource for restaurant menu costs.
PriceListo’s expertise serves a wide array of specific and high-growth industry segments, providing specialized market intelligence across the entire restaurant landscape. This includes dedicated analysis and reporting on Quick-Service Restaurants (QSR)/Fast Food, Fast Casual, Casual Dining, and Fine Dining segments.
Admir holds a Bachelor's degree in Computer Science from Kennesaw State University in Georgia. This formal education in technology provided him with a strong foundation in software development, data structures, and algorithmic thinking. His computer science background is directly applied in his role at PriceListo, enabling him to understand the technical complexities of building a large-scale data platform and to effectively guide the marketing of its technologically advanced features.
Admir stays updated on the ever-evolving market through a combination of continuous research and active networking. He dedicates time to studying industry reports, analyzing emerging restaurant data and analytics trends, and following technological advancements that could impact the business. He also actively networks with other professionals and thought leaders in the data science and digital marketing fields, exchanging insights and strategies to ensure PriceListo remains at the forefront of the industry.
A motto that inspires his work is the Theodore Roosevelt quote: "Believe you can and you're halfway there." For him, this motto reflects the mindset required for entrepreneurship. It speaks to the importance of self-belief and a determined vision when facing complex challenges.
Admir is inspired by a number of visionary business and technology leaders who have reshaped their respective industries. The leaders he admires are known for their innovation, persistence, and ability to build global enterprises, including the ones listed below.
The founder of NVIDIA, admired for his pioneering work in GPU technology and his vision for the future of artificial intelligence.
The co-founder of Alibaba Group, respected for his entrepreneurial spirit and his role in revolutionizing e-commerce and digital payments.
The founder of Amazon, recognized for his relentless focus on the customer and his ability to scale a business into a global powerhouse.
Author and businessman, known for his perspective on financial literacy and building assets, as presented in "Rich Dad Poor Dad."
You can connect with Admir and follow his work through his official social media profiles. He is active on the following social media channels.